Marketing Specialist

We’re seeking a creative and detail-oriented Marketing Specialist to join our growing team. This role is ideal for someone who thrives in a fast-paced environment and has a passion for connecting brands with audiences through compelling campaigns and data-driven strategies. As a Marketing Specialist, you will support the planning, execution, and optimization of our marketing efforts across multiple channels.

Key Responsibilities

• Assist in the development and implementation of marketing campaigns across digital, social, email, and print platforms.
• Conduct market research to identify trends, customer preferences, and competitive activity.
• Create engaging content for various marketing materials including social media posts, email newsletters, blog articles, and landing pages.
• Coordinate with designers, copywriters, and external agencies to execute campaigns effectively and on time.
• Monitor campaign performance and provide regular reports with actionable insights.
• Maintain and update the company’s website and social media profiles.
• Support event planning, promotions, and other marketing-related initiatives.
• Help manage CRM systems and marketing automation tools.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in a marketing role (agency or in-house).
• Strong written and verbal communication skills.
• Proficiency in marketing software such as HubSpot, Mailchimp, Google Analytics, and Canva or Adobe Creative Suite.
• Familiarity with SEO/SEM strategies and social media advertising.
• Highly organized with the ability to manage multiple projects simultaneously.
• Analytical mindset with attention to detail.

Preferred Skills

• Experience with paid media (Google Ads, Meta Ads).
• Knowledge of basic HTML/CSS.
• Bilingual is a plus (if applicable to your region or audience).